New Media Network har gjort en avtale med Jupiter Research om leveranse av rapporter. I samarbeid med Jupiter Research vil vi velge ut relevante rapporter og nyhetsbrev som skal distribueres i nettverket på månedelig basis. Dessuten vil Jupiter Research bidra med faglige innlegg på våre møter.
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Choosing the Best Social Network for Your European Social Marketing Efforts
Although nearly 40 percent of European online advertisers now market on social networks, most social networking site users remain unreceptive to advertising. Advertisers' choice of which network to use can make the difference between success and failure.
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SMS Marketing – Leveraging Call-to-Action Features of Cell Phones to Maximize Effectiveness
Text messaging has proven to be an effective method for delivering marketing messages to consumers; however, marketers have yet to fully explore the possibilities.
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Social Content – Best Practices in Audience Engagement.
Increasing adoption of social content by online users, growing availability of social tools from third-party vendors, and rising competitive pressure have made it a strategic imperative for media sites to become more social for their users.
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Mobile Marketing – Embracing the Emerging Channel to Gain a Competitive Edge.
Growing numbers of advertisers are using mobile marketing tactics for their brands, but few have enough experience, if any, to devote significant dollars to the emerging channel.
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Terrestrial TV and the Digital Dividend – Assessing the Role of High Definition in the DTT Market
The long-term competitiveness of the digital terrestrial TV (DTT) platform depends on its short-term ability to compete with other TV delivery platforms, all offering hundreds of TV channels and advanced TV services such as high-definition TV (HDTV).
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Paid Online Content – Using Social Networks to Target Young Buyers
Companies must identify online users who will pay for online content as well as content they will pay for and places to find them, with the majority unwilling to pay for such content.
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European Consumer Segmentation – Profiling Entertainment Seekers and Utilitarians
JupiterResearch segmented the European online audience to better understand the way in which consumers use the Internet and how their usage may be mapped against demographic and digital sophistication variables. Four key groups were defined based on the amount of time consumers spent online, their participation in online media, and the utility activities they conducted.
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Online Video in Europe – Managing TV Audience Fragmentation
As online consumption of video grows, broadcasters in Europe must develop strategies for distributing their content across online and TV to ensure they continue to engage users in an increasingly fragmented media landscape.
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Engagement is a buzz word on social marketers' lips, but many do not know what type of engagement is valuable for their customers, or how to maximize or even measure engagement.
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Media Trends
Understanding change catalysts.
While media becomes increasingly fragmented, the evolution of online advertising and the rise of social media are set to shake up the industry.
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US Online Category Advertising Forecast, 2007 to 2012 - February 2008 Ad dollars are shifting online, despite critical challenges in various industries and an overall ad market slowdown.
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Site and network navigation
Trends Force New Paradigm
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Key Trends in 2008
What will influence the development of the Internet and consumer technology arena
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Mobile Video
What Consumers Want to Watch on Their Phones
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Profiling Influential Users and Determining Methods for Reaching Them
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Understanding the Impact of the Second Screen
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Benchmarking Social Marketing Initiatives
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Reaching Consumers Who Use Online and Off-line Media Simultaneously
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Thriving in the Google-MySpace Era
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Forecast, 2007
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Embracing Consumer Control of Video Content
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Understand Young Viewers to Target Them Effectively
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Making Money When Growth Slows
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Identifying Main Trends in the Mobile Services Market
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Consumer Survey, 2006
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Search Marketing Continues to Drive Growth
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2006
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2006 to 2011
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Embracing the Multichannel Future
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Competing with Portals for Younger Audiences
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Making the Most of Small Margins and High Costs
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Audience Segmentation
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How is paid search growing as a part of total ad spending?
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What will be the most viable model for VoD?
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Capturing a New Audience Online
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Stimulating the Market
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What are the key triggers that influence online purchases?
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Which services will be key drivers?
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Optimizing the Influence of Online Advertising
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Finding Opportunity in a Fragmented Landscape
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Demographic, Attitudinal and Behavioral Segmentation
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Online Advertisers' Plans, Priorities, and Promises Deepen
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Pricing Growth Drives a Balanced Market
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Identifying the Real Near-Term Opportunities
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What is the impact of broadband mass-market penetration on paid content opportunities?
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DVR, VoD, and HDTV Prospects in Europe
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